Sterling David Jackson Jr., 59, moved on to his next big adventure on November 9, 2021, after courageously battling stage 4 colorectal cancer. Despite terrible pain and debilitation, Dave expressed a sense of humor, enthusiasm for life, and love of family to the end.
Born in Provo, Utah, to Sterling and Lucille Linford Jackson on April 24, 1962, Dave’s commitment to hard work and independence started with a paper route at age seven. By the time he graduated high school, he earned and saved enough to buy his own home.
He worked his way through the business world by founding First West Benefit Solutions before eventually selling the company to NFP where he joined its leadership ranks. He was a nationally renowned expert in his field and a key advisor in healthcare policy and reform.
A natural-born leader, he instilled those qualities in those with whom he interacted. Dave built a strong legacy with his mentoring and leadership skills impacting people in many aspects of life.
As a young man, he met Susan Rivera and was attracted to her kindness and beauty. They were married in 1982 and made their home in Orem, Utah. He is survived by Susan and their five children Erin and Abraham Sheffield, Amber and Russell Collins, Brenna and Matthew Cox, David Colton and Lindsey Jackson, and Caitlyn Jackson. He has 12 grandchildren and a favorite granddog. He is also survived by his father Sterling, his Uncle Frank, and siblings.
Dave showed his great love for family by teaching them hard work, integrity, and kindness. He enjoyed having them gathered for an elaborate meal prepared in his dutch ovens or smoker.
Dave was heavily involved with the Boy Scouts of America. His decades of service inspired countless boys. He trained hundreds of leaders through the Wood Badge program, and was a recipient of the Eagle Scout and the prestigious Silver Beaver awards.
Dave always took life by the horns and never did anything less than 110%. He was an avid collector with a deep appreciation for history. His enthusiasm for learning and appreciating the good in the world led to an endless list of hobbies and collections including motorcycles, cars, stamps, coins, and art to name a few. He loved the ocean and went scuba diving whenever he had the chance. He loved sharing this passion with his Susan.
Dave was loving, kind, and wise. He will be missed by many. Please join us for services in his honor held at Nelson Family Mortuary, 4780 N. University Ave. in Provo, Utah. A viewing will be held on Saturday, November 13, from 6-8 p.m. On Tuesday, November 16, there will be a viewing at 10 a.m. and funeral at 11. Interment will be at the City of Orem Cemetery immediately following. In honor of Dave’s passion of cars, attendees are invited to drive their unique vehicles or motorcycles. In lieu of flowers, please consider donating to Rescue Mission of Salt Lake, PO Box 1227 Salt Lake City, Utah 84110-1227, 801-746-1006. A webcast of the funeral services will be available on Dave’s obituary page at www.NelsonMortuary.com